SOPHOS Complete Security Day 2012

The first Italian event entirely dedicated to Complete Security

Needs

SOPHOS, market leader in the development and sale of security systems for software and hardware, organized for the first time in Italy an event focused on Complete Security, to consolidate its image among customers and partners, and above all, to present its offer to prospects.
The goal was to create an event that would become an annual meeting aiming to position SOPHOS as a key player in the area of COMPLETE SECURITY and at the same time to give visibility to its partners and customers. The location selected for the event was the Milan Meliá Hotel.

Solution

Imageware worked together with SOPHOS along all the event phases, from the creation of the format, to the organization of the event itself, developing the  communication campaign and supporting the Conference Management activities.
In order to give a strong identity to the initiative, Imageware created a name and logo to mark the event as a year appointment. Sponsorship and ad hoc packages were designed to strengthen the business relations with the partners and to provide them with visibility in the exhibition area.

The event was made up by a keynote session in the morning with international speakers like James Lyne (Director of Technology Strategy, Sophos), Vanja Svaicer (Principal Researcher, Sophos) and Gerhard Eschelbeck (Chief Technology Officer, Sophos) and two afternoon breakout sessions where experts showed all the tools of Complete Security. Both the keynote and the afternoon sessions were very crowded.

Numers

  •      500 preregistred contacts
  •      330 onsite participants
  •      42 walkins
  •      88 clients and prospects onsite
  •      13 sponsor partners
  •      Over 10 journalists, many representing more magazines
  •      5 international speakers
     

Imageware srl - Via Moretto da Brescia, 22 - 20133 Milano - Tel. +39 02.7002.51 Fax + 39 02.7002.540 P.I.08529480157 - e-mail info@imageware.it
Group Company: Img Internet