SAP Forum Milan 2014

Innovation through Simplification


Sap forum milan by imageware
SAP Forum is the international roadshow dedicated to SAP ecosystem. The event aims to consolidate the image of SAP among its stakeholders, positioning itself as a world leader in software solutions for the business.
The event, which has come to its 11th edition organized by Imageware, aims to update the community on IT strategies and the offering of SAP and, at the same time, to give visibility to its partners and customers.

Over the last few years SAP Forum has achieved a growing number of participants and the need for 2013 was to focus on customers and qualified prospects and new audiences, in order to support the pipeline and generate new business opportunities.

The goal was to create an experience where the visitors would leave inspired on how to operate and compete like never before, becoming themselves actors in paths of Innovation with SAP and its Partners.


Imageware supported SAP in all the event phases:  key messages definitions, Conference Management, Communication Plan Development; Partners Coordination

SAP Forum Milan 2014 edition spaces have been designed to gather in a single space the different  event components: theaters, exhibit areas keynote room. The different areas of the event so occupy an entire exhibition hall, a citadel dedicated to innovation and networking


  • 8000 sq.m. exhibition area
  •  more than 1.800 participants
  •  50 break-out sessions
  •  3 showcases
  •  41 sponsor partners




Some pictures from the event:





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